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Keywords: Dual-process theory
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Journal Articles
Journal of Hospitality and Tourism Horizons (2026) 2 (2): 300–317.
Published: 01 May 2026
...Sinan Baran Bayar; Dimitra Skandali; Ioanna Yfantidou; Cihan Cobanoglu Purpose Drawing on the elaboration likelihood model (ELM) and dual-process theory (DPT), this study investigates how design elements of ecotourism websites influence visual attention and booking intentions, offering evidence...
