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Keywords: Enjoyment
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Journal Articles
Journal of Hospitality and Tourism Horizons (2026) 2 (4): 571–589.
Published: 18 August 2026
... digital exhibitions within the past year. To examine the role of the moderator, pre-show information, in the proposed relationship, a multi-group analysis was conducted. Findings Results show that immersion, escapism, and enjoyment influenced cognitive information processing, which enhanced positive...
