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Keywords: Eye-tracking
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Journal Articles
Journal of Hospitality and Tourism Horizons (2026) 2 (2): 300–317.
Published: 01 May 2026
...-based guidelines for small- and medium-sized enterprises. Design/methodology/approach A sequential mixed-methods design combined eye-tracking (n = 62), an online survey (n = 196) and follow-up interviews (n = 18). Participants interacted with a purpose-built beta website...
