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Keywords: Fogg Behavioral Model
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Journal Articles
Journal of Hospitality and Tourism Horizons (2026) 2 (4): 548–570.
Published: 11 August 2026
... limited attention. Drawing on the Fogg Behavioral Model (FBM), this study examines how motivation and perceived ability are associated with PEB through a behavioral activation process in which EMP functions as contextual cues. It also compares the relative influence of extrinsic motivation (EM...
