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Keywords: ISO standards
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Journal Articles
Journal of Hospitality and Tourism Horizons (2026) 2 (1): 23–42.
Published: 07 January 2026
... understanding and enhancement of quality in the tourism and hospitality industry, despite its inherent complexity and subjective nature. It examines how established quality management frameworks, such as TQM, ISO standards and SERVQUAL, can enhance customer satisfaction and service delivery. Design...
