... of perceived value on the green behavior-loyalty linkage. Design/methodology/approach A quantitative methodology was employed, with primary data obtained through two time-variant surveys of a sample of Saudi frozen food consumers, while the proposed hypotheses were tested using the partial least squares...

... impact customer satisfaction, perceived value (PV) and future behavioural intentions (BI). By focusing on both hedonic (emotional) and utilitarian (functional) values, the research seeks to unravel the mechanisms through which CE translate into loyalty. The study specifically addresses the growing...