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Keywords: Proactive customer orientation
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Journal Articles
The impact of proactive tech adoption on digital customer experience in restaurants
Available to Purchase
Journal of Hospitality and Tourism Horizons (2025) 1 (3): 170–190.
Published: 06 August 2025
...Yasser Ibrahim; Neveen Mohamed Mansour; Basant Salah Hanna Narouz Purpose In the era of digital technology, when customer expectations are rapidly changing, restaurants may succeed by actively anticipating them by adopting new technologies. This study examines how proactive customer orientation...
