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Keywords: SMEs
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Journal Articles
Journal of Hospitality and Tourism Horizons (2026) 2 (2): 300–317.
Published: 01 May 2026
... (official ecolabels) cues yielded the strongest booking intentions, especially when site branding included destination names. Ambiguous labels such as National Parks reduced engagement by 28%. Practical implications SMEs should adopt a layered content strategy that pairs concise, trust-building text...
