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Keywords: Scale development
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Journal Articles
Journal of Hospitality and Tourism Horizons (2025) 1 (4): 311–336.
Published: 26 September 2025
... a comprehensive scale capable of effectively evaluating the quality of services provided across diverse pilgrimage sites. Design/methodology/approach The study employed a mixed-methods approach, adapting the methods used by Kim et al. (2021) and Singh and Singh (2019) in scale development...
Includes: Supplementary data
