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Keywords: Service-dominant logic
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Journal Articles
Anderson Antonio Lima, Heidy Rodriguez Ramos, Thiago de Luca Santana Ribeiro, Marcos Antônio Maia Lávio Oliveira, Lupércio Aparecido Rizzo
Journal of Hospitality and Tourism Horizons 1–23.
Published: 01 September 2026
.../value The COCREATE Model is the first framework to integrate service-dominant logic, stakeholder engagement theory and digital governance into a single operational architecture and to position equity as a structural rather than a contextual dimension of co-creation governance. Anderson Antonio Lima...
Includes: Supplementary data
