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Keywords: Social media influence
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Journal Articles
Journal of Hospitality and Tourism Horizons 1–21.
Published: 20 July 2026
.... In subsequent efforts, partial least squares structural equation modeling (PLS-SEM) is employed to analyze data driven by study 2, using SmartPLS. Findings This study has revealed that place attachment, heritage value and social media influence have significant positive impacts on Saint Martin's island...
