...Gislainy Laise da Silva; Luiz Mendes-Filho; Sergio Marques Junior; Glauber Eduardo de Oliveira Santos Purpose The adoption of cryptocurrencies in tourism has been relatively slow despite the opportunities brought by this technology. Part of this can be explained by consumers' attitudes toward its...

... an analysis through a synthesis of the services marketing, technology adoption and Islamic marketing literature. Findings RIDA combines important factors including technological innovation, sustainability and growth in halal travel into a streamlined framework. The nomological network in our conceptual...