This study examines how green knowledge sharing influences environmental performance within Egyptian tourism and hospitality organizations, testing a moderated mediation model that incorporates green behavioral intention and green creativity as sequential mediators, with organizational green culture as a boundary condition.
A survey was administered to 338 employees from hotels and travel agencies in Egypt. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) to test direct, mediating and moderating effects among the constructs.
Green knowledge sharing directly enhances environmental performance, green creativity and green behavioral intention. Green creativity fully mediates the relationship between green knowledge sharing and environmental performance. Organizational green culture negatively moderates the link between green knowledge sharing and green behavioral intention but positively moderates its direct effect on environmental performance.
The cross-sectional design and reliance on self-reported data limit causal inferences and may introduce common method bias. Future research should employ longitudinal designs, multi-source data and objective environmental metrics.
Managers should foster green knowledge-sharing systems and cultivate a supportive green culture to enhance creativity and environmental outcomes. Training, incentive structures and participatory green practices are recommended to translate knowledge into sustainable performance.
By fostering green knowledge sharing and creativity, this research supports sustainable tourism development that reduces environmental degradation, enhances community well-being and preserves cultural heritage. It contributes to broader societal goals, including climate action and responsible consumption, aligning with UN sustainable development goals. Democratizing sustainability practices within organizations can inspire wider pro-environmental behaviors, strengthening the link between operational green initiatives and positive societal impact.
This study offers an integrated moderated mediation model that advances theoretical understanding of the mechanisms linking green knowledge sharing to environmental performance in hospitality contexts. It provides novel empirical evidence from Egypt, highlighting the dual moderating role of organizational green culture.
