A green pathway to luxury tourists’ subjective well-being: applying eudaimonic identity and signalling theories Available to Purchase

Dr Sheetal Jain has over 20 years of experience in academia and industry. She holds a Ph.D. from Aligarh Muslim University, India. She is founder and CEO, Luxe Analytics, a specialized luxury market intelligence and strategic advisory firm. Her research interests include consumer behaviour, luxury marketing, circular economy, sustainability and online marketing. She has been invited as a guest faculty at Neoma Business School, France, Georgia Southern University, US and Goldsmiths, University of London. She has published more than 30 papers in various international and/or national journals including the Journal of Retailing and Consumer Services, International Marketing Review, Marketing Intelligence and Planning, International Journal of Retail and Distribution Management, Australasian Marketing Journal, etc. She has contributed book chapters in various management books. She is in the Editorial Review Board of Journal of Consumer Behavior (ABDC-A), USA. She has made paper presentations in various international/ national conferences. She has been honoured with “Outstanding Paper Award” in 2018 Emerald Literati Awards.

Dr Sita Mishra has more than 27 years of experience in teaching, industry and research and currently working as Professor in IMT, Ghaziabad. Her research areas include consumer behaviour, social media, retail marketing and management education. She was invited as a guest faculty at Rouen Business School, France, Universidad del Pacífico, Peru, and SGH School of Economics, Poland. She has published more than 80 papers in various international and/or national journals including the International Journal of Information Management, Journal of Strategic Marketing, International Journal of Retail and Distribution Management, Australasian Journal of Marketing, and many more. She has contributed book chapters in various management books and edited a book on Case Studies in Business Management. She has presented papers in international/national conferences and is on the review panel of various international/national journals and conferences.

Dr Yupal Shukla serves on the board of directors of IRSSM. Yupal Shukla did his second Ph.D. from the University of Bologna, Italy. He did his MBA with a specialization in Agribusiness and Marketing. He worked as an Adjunct Professor at the Department of Management, University of Bologna, Italy, from 2019 to 2022. He was also a visiting scholar at Henken School of Economics, Helsinki, Finland, and worked as a visiting fellow at MICA, Ahmedabad, India. Yupal has served as a guest editor for a particular Cleaner and Responsible Consumption issue and as an associate editor for IIM Kozhikode Society and Management Review. He has served as an ad-hoc reviewer in several journals of repute such as International Business Review, Industrial Marketing Management, to name a few.