Unveiling the digital pathways: exploring the key drivers behind travelers’ decision-making in smart tourism – a systematic literature review Available to Purchase

Dinuk Karunaratna is currently an undergraduate student at Sri Lanka Institute of Information Technology. He is specializing in his BBA in Business Analytics. He is an analytical and motivated individual with practical experience as an accounting analyst, where he has supported financial operations and client reporting. His expertise includes account analysis, insightful reporting and client and stakeholder engagement.

Chamodi Senevirathne is currently an undergraduate student at Sri Lanka Institute of Information Technology. She is specializing in her BBA in Business Analytics. She is a diligent and passionate business analyst and researcher with a strong interest in data analysis, requirements gathering, documentation and stakeholder communication. With hands-on experience in quality assurance and process improvement, she has developed skills in analyzing data to identify root causes, supporting decision-making and driving operational efficiency.

Punmadara Shyam Kumari Jayasinghe is a lecturer attached to Department of Business Management at Sri Lanka Institute of Information Technology. She is an emerging researcher, and her research interest areas are Consumer Behavior, Digital Marketing Analytics, e-learning, Social Customer Relationship Management. She completed her MSc in Service Management at University Colombo and completed her bachelors in BBA (Hons) specialized in Marketing Management at Southeastern University of Sri Lanka.

Thakshila Samarakkody is an assistant lecturer at the Department of Information Management, SLIIT Business School, Sri Lanka Institute of Information Technology. She holds an MSc in Management Science and Engineering and a BSc (Hons) in Industrial Management, with a focus on Mathematics and Statistics. Her academic and professional interests are centered around advancing research in her field.

Piyumi Peksha is currently an undergraduate student at Sri Lanka Institute of Information Technology. She is specializing in her BBA in Business Analytics. She is an enthusiastic and detail-oriented individual with a strong interest in data visualization, research, and business decision-making. Piyumi has a passion for applying analytical techniques to solve practical business challenges and is skilled in gathering and interpreting data to support informed decision-making.

Kisal Fernando is currently an undergraduate student at Sri Lanka Institute of Information Technology. He is Specializing in his BBA in Business Analytics. Alongside his academic journey, he is employed at DHL as a key accounts executive, where he focuses on managing and strengthening client relationships while ensuring service excellence. His professional exposure has allowed him to gain practical experience in account management, stakeholder communication and business analytics applications within a global logistics environment.