Retraction notice: From immersion to absorption: a flow-mediated model of the experience economy in virtual reality tourism

The publisher of Journal of Hospitality and Tourism Insights wishes to retract the article Fang Y, Lin B (2026), “From immersion to absorption: a flow-mediated model of the experience economy in virtual reality tourism”. Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-10-2025-1237. It has come to our attention that a large portion of this article is taken, without full and proper attribution, from an earlier work by Fang, Y., & Chung, Y. (2025). Interplay of immersion, absorption, and flow in virtual reality: Based on experience economy theory and flow theory. Journal of Global Fashion Marketing, 16(2), 212-230. https://doi.org/10.1080/20932685.2024.2423361. The submission guidelines for Journal of Hospitality and Tourism Insights make it clear that articles must be original and not infringe any existing copyright. The decision to retract has been informed by COPE’s guidelines on retractions and Emerald’s publishing ethics. The publisher of the journal sincerely apologizes to the readers.