...Huong Thi Dinh; Nhung Hong Nguyen; Ngoc Anh Nguyen; Kim Thoa Bui Thi Purpose AI functions as a sophisticated instrument that enhances the development of green human resource management (GHRM) and management procedures. This research examines how AI and green transformational leadership influence...

...Huong Thi Dinh; Nhung Hong Nguyen; Anh Ngoc Nguyen Purpose AI improves the operational efficiency of hotels while fostering green human resource management. The study explores the effects of AI and green human resource management on low-carbon behavior, employee performance, and overall...

...Huong Thi Dinh; Nhung Hong Nguyen; Anh Ngọc Nguyen; Thoa Thi Kim Bui Purpose AI and digital innovation (DI) enhance the operational efficiency of hotels while simultaneously fostering green innovation (GI). This dual benefit provides hotels with a competitive edge, enabling them to pursue more...

... and smart room controls (e.g. voice assistants), remain rare. Our understanding of AI applications in the case of full service, rather than a single encounter, is lacking as a result. To establish a baseline sense of how PEOU and PU apply in unmanned smart hotels, the following hypotheses are advanced...