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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (2): 767–785.
Published: 10 October 2025
...Huong Thi Dinh; Nhung Hong Nguyen; Anh Ngọc Nguyen; Thoa Thi Kim Bui Purpose AI and digital innovation (DI) enhance the operational efficiency of hotels while simultaneously fostering green innovation (GI). This dual benefit provides hotels with a competitive edge, enabling them to pursue more...
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