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Keywords: AIDUA and ECT
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 01 May 2026
... Engagement EWOM Continuance intention Trust SEM AIDUA and ECT Tourism The adoption of artificial intelligence (AI) has attracted growing scholarly and managerial attention in the tourism industry (Sigala et al., 2024). Businesses have increasingly employed ChatGPT and a range of AI...
