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Keywords: AR experiences
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Journal Articles
The nexus between augmented reality experiences and visitor behaviour in tourist destinations
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3280–3301.
Published: 13 May 2025
...Fatma Hadj Salah; Nedra Bahri-Ammari; Mohammad Soliman; Inès Hassoumi; Sandhir Sharma Purpose Drawing on the stimulus-organism-response (SOR) theory, this study examines the nexus between augmented reality (AR) experiences, emotions and visitors’ attachment. It also explores how visitors...
