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Keywords: Advertising
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Journal Articles
Journal of Hospitality and Tourism Insights (2020) 3 (3): 291–309.
Published: 06 March 2020
...Soon-Ho Kim; Seonjeong Ally Lee Purpose This study investigates relationships among components of the marketing communication mix, brand identification, brand image, brand love and brand loyalty. The focus of this study is advertisement spending, customers' attitudes toward the advertisement...
