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Keywords: Aesthetic labour
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (5): 2260–2276.
Published: 27 January 2026
... credibility to interpersonal cues. Practical implications The findings position aesthetic labour as a strategic priority for resort managers. Investments should prioritise uniform standardisation and staff wellness programmes. Furthermore, establishing interpersonal trust is imperative, as it unlocks...
