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Keywords: Affect transfer
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (5): 2968–2991.
Published: 15 January 2024
... a profit. This study combined tech-driven motivators in an information system success model (ISSM) and emotional attachment operated by affect transfer theory (ATT) to explain why people might continue to use an FDA. Design/methodology/approach An online quantitative cross-sectional survey was carried...
