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Keywords: Alternative attractiveness
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1681–1698.
Published: 05 June 2023
... the effect of switching barriers (switching cost and alternative attractiveness) on consumers' decision postponement and repurchase intention. Additionally, the moderating effect of time pressure in different phases of booking decision is investigated. Design/methodology/approach A total of 352 samples...
