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Keywords: Altruistic value
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3320–3338.
Published: 09 May 2025
... with pro-environmental content on social media. Suggestions include strategies to create entertaining, visually engaging, and relational content and initiating education programs to encourage Generation Z consumers to connect with nature to develop and nurture altruistic value or biospheric value...
