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Keywords: Appreciation
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (5): 2260–2276.
Published: 27 January 2026
...Mengqi Shi; Ahmad Azmi M. Ariffin Purpose Grounded in the stimulus-organism-response (S-O-R) framework, this study examines the impact of hotel staff appearance on tourist engagement (TE), focusing on the mediating role of customer appreciation (CA) and the moderating effect of interpersonal trust...
