...Tien Bich Ma; Van K. Nguyen; Riccardo Natoli Purpose This study examines the key determinants of tourist satisfaction and behavioural intention regarding the use of artificial intelligence (AI) in the tourism sector. As AI technologies are increasingly integrated into travel experiences...

... 15 03 2026 26 03 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Fast-food restaurants Perceived service quality Perceived smart quality Perceived experiential value Customer loyalty In AI-driven...

... value creation; technology acceptance in service contexts; and user-generated content and online information ecosystems. The field has evolved from early ICT-focused research on websites and social media toward artificial intelligence, big data analytics, immersive technologies, and workforce adaptation...

...Peng Li; Patcharaporn Mahasuweerachai Purpose This study aims to examine how artificial intelligence ( AI ) and intelligent technologies are reshaping the landscape of smart tourism. It seeks to identify the thematic evolution, key contributors, and structural dynamics of the field, offering...

...Mohamed Y.I. Helal; Laiba Ali; Ibrahim A. Elgendy; Mousa Ahmad Al-Bashrawi; Khaldoon Nusair; Yogesh K. Dwivedi Purpose This systematic literature review identifies, analyzes, and synthesizes research on customer value creation and artificial intelligence ( AI ) in tourism and hospitality (T&H...

... 2025 20 11 2025 23 11 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Chatbots Destination trust Purchase decision Funding: This study was funded by Cebu Technological University...

...-driven fuzzy-logic based study of Fakfare et al. (2025) . The rise of artificial intelligence (AI) has significantly impacted various sectors, including travel and tourism, which are increasingly exploring AI’s potential to enhance customer experiences (Ghesh et al., 2024). Among...

...Mohammad Imtiaz Hossain; Md. Tariqul Islam; Jeetesh Kumar; Yasmin Jamadar Purpose This study investigates the impact of smart technology, artificial intelligence, robotics and algorithms (STARA) on green performance (GP) in hospitality organisations, the mediating role of green human resource...

...Selim Ahmed; Ujjal Yaman Chowdhury; Dewan Mehrab Ashrafi; Musfiq Mannan Choudhury; Rafiuddin Ahmed; Rubina Ahmed Purpose The present study investigates the customers' behavioural intention to use voice-based artificial intelligence (AI) to find the appropriate hotels and resorts in an emerging...

... 2024 02 04 2024 23 04 2024 27 04 2024 28 04 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Robotic Barista Coffee Technology acceptance model The global Robot Barista market has...

...Kamrul Hasan Bhuiyan; Selim Ahmed; Israt Jahan Purpose The study investigates the consumer’s attitude to using artificial intelligence (AI) devices in hospitality service settings considering social influence, hedonic motivation, anthropomorphism, effort expectancy, performance expectancy...

...Ja Young (Jacey) Choe; Emmanuel Kwame Opoku; Javier Calero Cuervo; Raymond Adongo Purpose This study profiles and segments potential tourists on the basis of their various attitudes toward artificial intelligence (AI) services. Furthermore, this study distinguishes descriptors among the different...

... with increased education levels for each gender and age group. Also, for every gender and education level, consumer confusion increases and then decreases. Further, it was observed that self-efficacy effectively moderates the influence of different confusions on decision postponement. An artificial intelligence...

... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Conversational agent Chatbot Service robot Artificial intelligence Intelligent automation Food service First principle The last few years have seen hospitality operators start delegating...

...Arthur Huang; Ying Chao; Efrén de la Mora Velasco; Anil Bilgihan; Wei Wei Purpose This study reviews existing research and current applications of artificial intelligence (AI) in the hospitality and tourism industry. It further proposes a new evaluation framework to inform the susceptibility of AI...