...Mehdi Darban Purpose Hospitality technology research underscores aligning features with user capacity. This study tests whether augmented reality (AR) characteristics (information enhancement, vividness, interactivity) raise perceived value at the post-check-in stage of peer-to-peer lodging...

...Yehia Elzek; Hamada Hussein; Mohammad Soliman Purpose This study aims to examine the use of augmented reality ( AR ) and its consequences in the water cultural heritage ( WCH ) destination. It introduces an integrative model to assess attitudes toward AR , intentions to use ( IU ) and its...

...Chen Yongqin; Basheer Al-haimi; Muslim Amin; Cihan Cobanoglu; Zhou Yajie Purpose This research conducts a systematic literature review and bibliometric analysis to examine the application of virtual and augmented reality in tourism. The study highlights current trends, advancements and potential...

...Shafeeque M. Hanaa; Azees P. Abdul Purpose With its potential to significantly improve the tourism sector, augmented reality (AR), an emerging technology, is a growing force in the field. It has attracted significant academic attention and expanded publishing options over the past 20 years...

... and tourism industry. This paper develops a theory-based framework for systematically evaluating AI innovations in hospitality and tourism. Artificial intelligence Virtual reality Augmented reality Technology adoption Innovations diffusion Machine learning Deep learning Artificial...