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Keywords: Authenticity emotion response model
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (8): 3114–3136.
Published: 11 March 2026
... Affective events theory Authenticity emotion response model Virtual reality Funding: The authors received no financial support for the research, authorship, and/or publication of this article. VR technology has gained momentum in tourism as an immersive tool that enables users...
