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Keywords: Authenticity theory
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (8): 3114–3136.
Published: 11 March 2026
...Wahyu Rafdinal; Nugroho Hardiyanto; Cahaya Juniarti; Jerry Marmen Simanjuntak Purpose This study investigates the factors influencing visit intention to rural ecotourism destinations by integrating the cognitive process of authenticity theory and the emotional mechanism of affective events theory...
