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Keywords: Beer exchange
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Journal Articles
Share and share alike?: Examining the maturation of the sharing economy through a craft beer exchange
Available to Purchase
Journal of Hospitality and Tourism Insights (2019) 2 (4): 309–325.
Published: 09 October 2019
... the perceptions of source attractiveness as moderated by the perceived risks to encourage exchange behaviors. Design/methodology/approach Using an established beer exchange community, members appraised the impact of avatar profiles in their decision-making process based on user congruity, product congruity...
