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Keywords: Behavioural changes
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Journal Articles
Journal of Hospitality and Tourism Insights (2018) 1 (2): 106–120.
Published: 28 March 2018
... establish or enhance their presence on social media for marketing purposes and consumer engagement (Chan and Guillet, 2011 ; Leung et al., 2017). Social media Satisfaction Active participation Behavioural changes Community promotion Hotel Facebook pages © Emerald Publishing...
