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Keywords: Behavioural microfoundations
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 01 October 2026
..., with external stakeholders treated as relevant knowledge sources. Originality/value This study advances understanding of the behavioural microfoundations of knowledge-driven CRM by showing how employee behaviours and stakeholder dynamics influence customer-knowledge mobilisation in hotels. It extends KM–CRM...
