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Keywords: Behavioural responses
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Journal Articles
The nexus between augmented reality experiences and visitor behaviour in tourist destinations
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3280–3301.
Published: 13 May 2025
... al., 2023). Notably, AR’s role in influencing visitor behaviour in Middle Eastern heritage destinations, such as Tunisia, remains largely unexplored. AR experiences Emotional responses Behavioural responses Innovative character Heritage tourism Augmented reality (AR), an appealing...
