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Keywords: Benefit segmentation
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (11): 39–54.
Published: 31 October 2024
... This is the first study that provides a benefit segmentation of luxury hotel guests, and it is also the first research that considers the role of sustainability and ethics in differentiating these customers. While there is a rather extensive literature on the application of benefit segmentation to travel...
