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Keywords: Big data
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1553–1576.
Published: 06 July 2023
... assessment of big data in tourism Analysis of tourism-related big data categories Systematic analysis of literature Identified research focus, data features, analytic techniques and future trends Hausberg et al. (2019) To provide an overview of digital transformation research in various...
Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (1): 18–35.
Published: 11 October 2021
... marketing strategies could be based. Tourism market segmentation Segmenting tourists Regression tree Big data Length of stay Barbados The time a tourist spends at a destination is one the most significant aspects of tourism demand. First, the length of stay captures the “quantity...
