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Keywords: Big data analytics
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3534–3556.
Published: 05 June 2025
...Muhammad Imran; Aminullah Abdulrasheed Abdullah; Shafique Ur Rehman Purpose In the Malaysian hospitality sector, this study assesses the tripartite mediating role of service innovation, service quality and customer orientation between big data analytics and hotel performance. The goal...
