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Keywords: Biospheric value
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3320–3338.
Published: 09 May 2025
... with pro-environmental content on consumers’ ecotourism intention, while altruistic and biospheric values reinforced this association. Practical implications This study highlights practical suggestions for both policymakers and ecotourism operators to leverage Generation Z consumers’ engagement...
