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Keywords: Brand attitude
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Journal Articles
Journal of Hospitality and Tourism Insights (2019) 2 (4): 377–390.
Published: 24 June 2019
... and emotional responses to understand the psychological states underlying such actions and assess their influence on brand attitude and the brand–consumer relationship. Design/methodology/approach A survey was administrated using an online platform. Participants who had been following a hotel brand on any...
