... the relationship between brand awareness, authenticity, perceived diagnosticity, consumer ethnocentrism, and consumer behaviour, focusing on cafés in Oman. Design/methodology/approach A quantitative methodology was employed, with primary data gathered from customers at five different cafés across the country...

...Ana Isabel Polo-Peña; Hazel Andrews; Javier Torrico-Jódar Purpose This paper examines whether following a health crisis the use of health and safety protocols and hotel brand awareness influences hotel perceived value and intention to visit. Design/methodology/approach Using an experimental...