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Keywords: Brand familiarity
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Journal Articles
Journal of Hospitality and Tourism Insights 1–21.
Published: 28 July 2026
...Jinquan Zhou; Hong-Wai Ho; Tian Zhao Purpose This study examines the impact of sponsorship advertising on revisit intention within the context of sports tourism. Grounded in consumer behavior and brand management theory, it explores the mediating role of brand familiarity and the moderating role...
