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Keywords: Brand identity
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 2328–2346.
Published: 17 October 2023
... corporate social responsibility (CSR), personalization, brand identity, and trust as antecedents for customer loyalty in full-service hotels. The study developed models for the overall sample and each generational cohort. Part 2 explored generational preferences regarding commonly offered hotel loyalty...
