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Keywords: CRM
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (3): 891–914.
Published: 03 September 2024
...Maraj Rahman Sofi; Irfan Bashir; Ahmed Alshiha; Emad Alnasser; Sultan Alkhozaim Purpose The study seeks to explore the intricate dynamics among customer relationship management (CRM) practices, guest satisfaction and loyalty in the hospitality context. Additionally, it aims to examine...
