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Keywords: CSR communication
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (1): 1–17.
Published: 08 October 2021
... used in the marketing of health-care services by international MTPs. Design/methodology/approach Exploratory quantitative content analysis methods are used to examine CSR communication provided by MTPs. Descriptive statistics and analyses of variance are used to analyze the data. Findings...
