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Keywords: CSR perception
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Journal Articles
CSR perception and revisit intention: the roles of trust and commitment
Available to Purchase
Journal of Hospitality and Tourism Insights (2020) 3 (5): 607–623.
Published: 17 July 2020
...Jiseon Ahn; Jookyung Kwon Purpose Although corporate social responsibility (CSR) is one of the essential marketing activities in the hotel industry, the effect of CSR perception on customer's revisit intention varies depending on mediators and contexts. Thus, this study aims to examine how hotel...
