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Keywords: CSR skepticism
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Journal Articles
Journal of Hospitality and Tourism Insights (2021) 4 (1): 59–76.
Published: 04 September 2020
...Jookyung Kwon; Jiseon Ahn Purpose This paper aims to examine the impact of corporate social responsibility (CSR) skepticism on dual types of attitudinal factors (i.e. positive attitude and reactance) and examine the impact of attitudinal factors on customers' behavioral intention. Design...
