Keywords: Canada
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1766–1786.
Published: 17 July 2023
... by a sustainability initiative framework. Design/methodology/approach The study uses a qualitative approach of semi-structured interviews with 15 small to medium enterprise (SME), independent restaurant owners and operators across Canada. The data was digitally transcribed and thematic analysis was performed...

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