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Keywords: ChatGPT’s digitalized itinerary
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Journal Articles
Applying UTAUT and experiential consumption theory to understand the adoption of ChatGPT’s digitalized itinerary
Available to PurchaseDavood Ghorbanzadeh, Biju Theruvil Sayed, Hitmi Khalifa Alhitmi, Riyam Adnan Hasan, Mohammed Hasan Aldulaimi, Kdv Prasad
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3339–3358.
Published: 13 May 2025
... like ChatGPT for tourism, employing an online survey and purposive sampling. PLS-SEM was used for data analysis. Findings The results confirmed a significant relationship between the intention to adopt ChatGPT’s digitalized itinerary and all UTAUT dimensions, with the exception of the facilitating...
