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Keywords: Choice-based conjoint analysis
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Journal Articles
The tipping point: a choice-based conjoint analysis of the antecedents of restaurant tipping behavior in the US
Available to Purchase
Journal of Hospitality and Tourism Insights (2026) 9 (5): 2085–2100.
Published: 05 February 2026
... suggested gratuities on receipts or payment screens are convenient for customers, many of them start at 18% or higher, placing pressure on US consumers. Design/methodology/approach The study examines suggested tips through two online choice-based conjoint analysis surveys, one for limited-service...
