... in South Korea. Data on 758 potential tourists were used for K-means cluster analysis. Findings This study identified three distinct tourist segments with differentiated attitudes toward AI services: the group aspiring to use or fantasizing about AI services (Cluster 1), the group being knowledgeable...

... disabilities policies and their behaviour pattern. Design/methodology/approach The official tourism websites of 57 states and territories were analysed through the TAW tool for WCAG 2.0 and AChecker for Section 508. Cluster analysis was used to produce a group of websites underlying the accessibility...

... of technology (perceived usefulness, ease of use and intentions to use smartphones for tourism purchases) and m-commerce perceptions of risk. Segmentation was conducted employing cluster analysis. Findings The authors identified three significantly different clusters of travel consumers: “Risk Ignorers...