...Saranya Sriwanna; Supawat Meeprom Purpose This study investigated attendee engagement in driving co-creation experience and its differing effects on sharing experiences via social media by Generation Y (Gen Y) and Generation Z (Gen Z) cohorts at art and cultural exhibitions. Design/methodology...

... to depict a co-creation dining experience, with participants recruited through self-selected convenience sampling. Data were collected from 472 participants who viewed a video showcasing co-creation dining in restaurants. Structural equation modeling was applied to test the proposed hypotheses. Findings...

... on sustainable consumption theory and co-creation theory, it aimed to develop a more comprehensive framework that encompasses the entire spectrum of the sustainable tourist experience. Data from 25 in-depth interviews and participant observation were analyzed using an inductive-deductive method. Findings...

...-creation on the satisfaction of VNPs. Further, the study examines the moderating effects of socio-demographic factors on the relation between co-creation and VNP satisfaction. Design/methodology/approach The study collected data from VNPs engaged in tourism-related activities (N = 392). It analysed...

...Dora Yeboah; Masud Ibrahim; Kingsley Agyapong Purpose This study aims to investigate the drivers that motivate employees and guests' hotel service participation to understand how that can influence the implementation of Value Co-Creation (VCC) in sub-Saharan African context. Design/methodology...